Lorcana's Heroines Edition Will Only Exist in Five Stores

On Saturdays we step away from Pokemon, and right now Lorcana is the one a Pokemon collector should be watching.

The reason is the price action. Out-of-print Lorcana sealed has run hard this spring: the Fabled booster box is up more than 300% from its ~$144 launch, and the flagship Iconic from its first Pixar set, Buzz Lightyear, is up to roughly four times its late-May price. We walked through that run two weeks ago.

So when Ravensburger reveals a fresh scarcity play, it's worth a look. This one is the Curator's Collection: Heroines Edition: six cards, $99.99, and a box most people will never get the chance to own.

Six Heroines, Five Stores Worldwide

The reveal came on the latest Lorecast, and LorcanaPlayer ran the full details. Six Disney heroines, each a borderless foil with new alternate art and a fresh CC set code: Ariel, Elsa, Jasmine, Mulan, Anna, and Tinker Bell. As far as the Disney vault goes, that's the A-list.

Now the part that sets the price. You can't order it online and you won't find it at a card shop. The Heroines Edition is sold in person, at five Disney stores on the planet:

• World of Disney at Walt Disney World, Florida
• Disney's Pin Traders at the Disneyland Resort, California
• World of Disney at Disneyland Paris
• Disney Store on Oxford Street, London
• Disney Store on Grafton Street, Dublin

Disney is capping supply, and has held past drops like this to two per guest. It drops Friday, July 17, the same day as the Attack of the Vine prerelease running at those same stores.

One detail the announcement soft-pedals: only two of the six, Mulan and Tinker Bell, carry the Fabled reprint numbers that keep them tournament legal. The other four keep their original numbers, so until they get reprinted again you can't play them.

Scarcity Has a Track Record

Start with how Lorcana prices anything, which we covered in the Pixar vault breakdown: the number on a card tracks how much people love the character on it, not how it plays. These six are the classic-vault princesses that carried the game for three years before Pixar ever showed up.

Now put scarcity on top of that. Parks only, in person, capped, two per guest. Most of the people who want this box live nowhere near one of five stores, so the resale supply is thin from day one.

And we have a near-perfect comp for exactly this.

Two years ago Ravensburger ran this exact playbook. The D23 Collection sold at the 2024 fan event was also six foils for $99.99, capped at two per guest, Disney locations only. It trades around $700 sealed today, about seven times its sticker. The original 2022 D23 set, the rarest Lorcana product there is, now sits near $10,000, with singles like Stitch - Rock Star around $1,250. When Ravensburger locks a Lorcana box behind a counter, it gets expensive.

Our Take

Stronger than we usually go on a reveal: if we could get to one of those five stores on July 17, we'd be there.

The comp is hard to argue with. The same product, the same $99.99, the same two-per-guest cap, and two years later it sits at seven times the price. This is that setup again, at the same starting point, before it's even out. A copy that goes nowhere is still a giftable box of foils at $99.99. A copy that tracks the D23 line is something else entirely.

There are real caveats. Four of the six can't be played, so it's a collector audience with the tournament crowd sitting out. Ravensburger hasn't published a print run, and if it goes deep the premium thins, the way Into the Inklands still sits under its launch price after a heavy run.

Access is the only thing genuinely scarce here, and most people won't have it. If you can stand in one of those lines, that's a real advantage.